hbf® for 1/ST Racing. As part of The Stronach Group’s transformation into 1/ST — a strategic rebrand aimed at redefining the future of horse racing — we were commissioned to help reshape its identity and connect with a younger audience. We directed six mini-documentaries that revealed the innovation and passion behind 1/ST’s world-class racing events. A collected version and one-minute commercial aired during NBC’s broadcast of the Pegasus World Cup, reaching millions. The campaign played a key role in the brand’s Webby Award win for Best Sports Website.