hbf® for Ecko Unltd. From 2004 to 2008, we led the creative on every major campaign for Ecko Unltd, helping shape its rise as the first billion-dollar urban fashion brand. Our work included the iconic Motel Paradise campaign, starring Giovanni Ribisi, Michelle Rodriguez, RZA, DMC, Fat Joe, and more. We also collaborated on campaigns for 50 Cent and G-Unit Clothing. Our Unltd Shoes commercial aired during the 2007 NBA Finals to an audience of millions.