hbf® for Gangnam Fashion Museum. Futur Shok was shot in Seoul in the summer of 2023, where we collaborated with a group of avant-garde Korean fashion designers to create a futuristic campaign across stills and motion. Originally created to promote the exhibition, with posters appearing across the city, the project has since been reworked into a standalone fashion film — enhanced with new FX tools in ComfyUI to elevate the original live-action footage while retaining its style and cinematic edge.