The MET Museum

Project
Client: The Metropolitan Museum of Art
Description: Commercial
Year: 2016
Location: New York City, USA
Work
Concept Building
CGI
AR/VR Development
Art Direction
Design
Direction
Post Production

       hbf® for the Metropolitan Museum of Art. We collaborated with The Met on Manus x Machina: Fashion in an Age of Technology, the museum’s landmark 2016 exhibition exploring the intersection of hand-crafted and machine-made fashion. This project marked the first use of The Met’s new visual identity by Wolff Olins. Our contributions included VR and AR content designed for social platforms, as well as digital assets that extended the exhibition’s reach beyond the museum walls.